What is your Social Media Niche? & How to Find it.

Ever wondered why some creators take off and some fall behind? It all has to do with your Social Media Relevance. Finding your niche and using it to your advantage will help you on your path to making an impact on social media.

What Does "Niche" Mean?

“A position or interest that allows someone or something to thrive in a particular environment -Dictionary.com.”

What brings you joy? Do you have a hobby you wish to share on social media? Activities you do particularly well? What sets you apart from other aspiring creators or influencers?

Finding Your Niche

Think about your interest and passions, skills you have, or hobbies you enjoy; think about what makes you YOU.

Are you secretly really good at cooking? photography? art? rock climbing? jogging?

Are you really into learning about something unique? solar system? plants? places to travel? animals?

Do you enjoy making new outfits? makeup? nature? workouts? crafts? skin care?

These lists are endless, finding your social media niche is a fancy way of asking what are you interested in & can you post about it?

Let's say your passion is hiking with your dog but your not the "take a selfie while you hike" kind of person. Well, great news! Users love to see photos of nature on their social accounts and may love even more to see your pup! There's your niche! It's unique and what you enjoy.

Being Original is Key

“Be original, Be unique, & Tell your story.”

Whether you plan to start a YouTube Channel on how to cook or post your travels on Instagram, the key is to be original! Find what sets you apart from other creators. Do you cook special diet restricted dishes? Do you only cook a certain way? Do you travel within a certain budget and can you instruct others to do the same? Do you travel to unique places? The possibilities are endless and it is your job to determine how you can get users to want to follow you.

Get Inspired

Still struggling to find your niche? Make a list of things you enjoy doing, activities you want to try, foods you like, hobbies you have or want to learn how to do, places you have traveled or want to go to, and so on. Take this list and ask yourself, "would I click a post about this? Would users be interested in following me posting this? Would I enjoy doing this regularly for content creation?" Do what inspires you to test out your niche then go for it! You can have just one really passionate niche or multiple. There is no one to stop you!

Good luck on finding your social media niche!