How To Grow Your Audience

Listed below are different ways we have discovered effective, strategic, and relevant tips to organically grow your audience on social media.

"Organic" growth simply means it is unpaid, non-advertised content. Essentially, you create a post and see how it does without putting an money behind it.

Visually Appealing Content

"54% of content marketers found videos to be the most valuable content & 53% said images are the most valuable format for achieving their social media goals." - Sprout Social

Including a visual with every post will not only get your more likes and comments, but if the content you are posting is visually appealing and also relates to your targeted audience, it will increase the chances of reposts and shares...which means...more followers!

Posting Videos

Videos are the most engaging way to post on every social media platform. From Facebook to Instagram to Youtube, Pinterest to TikTok and Snapchat. Having a video on your feed instantly makes your content more likely to be viewed and is a great way to get organic Likes, Comments, and Shares.

Engaging With Your Followers, To Gain More Followers

“90% of people surveyed have used social in some way to communicate directly with a brand.” - Sprout Social

Replying to comments, going Live on Stories and interacting with viewers, hosting contests on your page, creating a hashtag, or even using give-a-ways to select followers who repost or follow you, are all great ways to engage with your followers. Why is this important? Interacting with your audience creates organic engagement to your profile whether you are a personal or business account. Engaging with your followers is also beneficial when it comes to gaining more followers. Social media's purpose is to share information and make connections and the best way to do that is to interact with your existing and potential followers!

Respond To What Your Followers Like & Dislike

It's simple.Post content people enjoy seeing to gain more Likes, Comments, Shares & Followers.

In detail, if you have been struggling to get Likes on your posts, try to switch it up and see what types of content is trending right now, what hashtags are popular, and what channels you should be posting on based on your niche. Look into your followers' profiles and determine what they are posting. Social listening is a key component to staying on top of trends, and in turn, posting content your followers want to engage with.

Get Tagged and Start Tagging!

1. Being Tagged in posts is a great way for their Followers to find your page.

2. Tagging companies whose products or services you like, or people (with their permission), will help you gain engagement when users come across their pages and find your profile.

3. Geo-Tagging the location of your post is beneficial when it comes to gaining more Followers. For example, enjoying a great meal at a local restaurant? Tag it! Others in or near the restaurant may see it and become your followers.

4. Another fun way to gain some engagement is by posting content with captions such as "Tag a friend who reminds you of..." or "Tag a friend who also likes..." This is a clever way to gain some Comments and reach potential followers.

Keep Your Profile Updated

Finally, keep your profile Relevant. One thing social media relevant people and businesses do well is keep their profiles updated and accurate. Whether this means updating a cover photo, profile picture, Bio/About Me section, or keeping your story Highlights accurate, maintaining relevant data, as well as consistently updating owner-generated content according to trends, is has never been more important to keep your social profiles active and engaged.

“Build your brand. Build your impact. Build your Social Media Relevance.” - SocialMediaRelevance.com

You always want your profile to be easy to understand, on track with Social Media Relevance, align with your niche, and to be responsive & engaging with your existing and potential Followers.